La Gustocita

Nokia brings its great phones and peripheral devices to tony East 57th Street, only its second US flagship store (Chicago was first). Each product is prominently displayed on a backdrop of multimedia displays and color-shifting walls, yet the myriad of printed point-of-purchase materials so commonly found in most wireless retail stores are noticeably absent. Instead, when a customer picks up a device, the multimedia screen behind that product changes from being part of a continuous band of full-motion graphics to interactive information with a listing of the features and benefits of that device. On the second level of the store, guests can enter the Nseries Lounge, where they can experience first-hand the power of Nokia's most advanced wireless devices. In this area, photo printers, stereo speakers, laptop computers and more are paired with Nokia's advanced Nseries devices, allowing visitors to print high-quality images from devices like the 3.2 megapixel Nokia N93, use high-fidelity speakers to listen to digital music tracks on devices such as the 4GB hard-drive equipped Nokia N91, and learn how to synchronize music, contacts and more with the high-performance Nokia N80.