Content Guiding Principles

Additionally, please refer to the specific guiding principles delineated below pertaining to various types of content that may be contributed:

• While expressive language and imagery are permissible, expressions of threats, harassment, lewdness, hate speech, or any form of bigotry are strictly prohibited.
• Safeguard individuals' privacy by refraining from divulging their private information. Refrain from posting close-up photos or videos of other patrons without their explicit consent, and abstain from utilising other individuals' full names unless they are commonly recognised by such.
• Generate original content by abstaining from replicating material from external sites, users, or businesses. Only distribute your own written content, photos, and videos.

Additional Principles

• Updates to reviews should reflect new experiences or interactions with the business, avoiding redundancy in content.
• Convey your firsthand experience, avoiding hearsay or sweeping generalisations. Ensure accuracy in your review without resorting to hyperbole or misrepresentation.
• Effective reviews are characterised by their personal, impassioned nature, and their reflection of your direct consumer experience. They should offer a detailed narrative and useful tips for fellow consumers.
• The intent of writing reviews should be to inform and assist the USdirectory community, rather than to extract payment from businesses.

• Maintain a cordial tone and refrain from utilising photos or videos to launch attacks against others.
• Photos and videos should be relevant to the business and depict the typical consumer experience.
• Abstain from displaying imagery depicting violence, drug use, nudity, or suggestive acts, regardless of their accuracy in representing the business's services.